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Village Global Podcast - Builder, Inventor, or Operator? The 0-1-2 Framework for Evaluating Founders| Andre Charoo (MapleVC)

Duration 1:26:40 · Language en · Published Sep 24, 2026 · 9 highlights

Summary

本期节目中,Maple VC 创始管理合伙人 Andre Charoo 回顾了自己从加拿大求职受挫、创业失败,到成为 Uber 早期员工并最终投身种子投资的经历。他提出“发明者、建设者、运营者”三类人才框架:发明者创造原型,建设者把非显而易见的愿景从零变成一,运营者则负责规模化,而伟大公司最终往往需要三者齐备。Andre 强调,真正的建设者描绘的未来通常不是线性的,甚至会让投资人感到不适;相反,过于清晰、顺理成章的路径可能只是在追逐当下可见的机会。由于种子投资面对的是十年周期,市场必然变化,因此投资人应寻找学习速度快、能吸引跨领域顶尖人才、并拥有独特洞见的创始人,而不是迷信履历或所谓“天然胜出权”。他也解释了 Maple 如何从“投资赴美创业的加拿大人”这一狭窄切口出发,凭借 Clay 等项目逐步获得进入更广泛行业与机会的资格,并把“看见别人错过的东西,再帮助创始人向世界证明”确立为机构文化。节目还讨论了逆向投资的边界:反共识本身不等于判断力,投资人必须明确市场错在哪里、什么证据会推翻自己的判断。最后,Andre 以 Cinemagram 被自己过早的商业拓展带偏为戒,说明强势运营者应在产品愿景充分沉淀后加入,并通过母亲、早期支持者和恩师的故事,表达了“被人真正看见”如何塑造他发现被低估人才的使命。

Highlights

  1. The day of negotiating the seed term sheet was the day Lehman went bankrupt. As much as I had every answer in the book that this was going to work, the writing was on the wall.

    谈种子轮投资条款的那一天,正好是雷曼兄弟破产的那一天。尽管我准备了所有理由来证明这件事会成功,但现实已经再清楚不过。

    A startup dream collides with financial history
  2. The inventor kind of dreams it maybe. The builder creates it, and the operator scales it. We have found that there is no important company in the world that doesn't attract all three at some point in the journey.

    发明者或许负责梦想,建设者把它创造出来,运营者则将它规模化。我们发现,世界上没有一家真正重要的公司,会在发展历程中始终不吸引齐这三类人。

    A memorable framework for founding teams
  3. When the answer is linear, when you can connect those dots very clearly, and it's legible to you as an investor, you're most likely talking to an inventor. When I asked Travis Kalanick, what's the vision of Uber? He's like, we're building a logistics engine for a city; we want to ...

    当答案是线性的、各个点能被清楚连接起来,而且投资人一听就懂时,你面对的很可能是一位发明者。我问 Travis Kalanick,Uber 的愿景是什么?他说,我们要为城市打造一个物流引擎,希望能把任何东西送到人们手中。

    Shows how a huge vision hides inside a tiny wedge
  4. When you're investing at seed, you're investing over a 10-year horizon. There is likely no market in history that has stayed the same for 10 years, so you can't invest in something you can purely see.

    做种子投资时,你面对的是十年的时间跨度。历史上很可能没有哪个市场能十年不变,所以你不能只投资那些眼下完全看得见的东西。

    A sharp argument against linear seed investing
  5. I look for a range everywhere from the most PhD person that would totally not want to spend time with you to the most investment banker-like person, and you seem to inspire this massive spectrum. Ones have an ability to inspire a range of people; zeros and twos have a tendency to ...

    我会看一个人能否吸引极其广泛的人:从按理说根本不愿与你来往的顶尖博士,到最典型的投资银行家,而你竟能激励如此宽广的群体。建设者有能力鼓舞不同类型的人,发明者和运营者则更容易吸引与自己同类的人。

    An unusual diligence signal for visionary founders
  6. When we have conviction, we love it when other investors don't see it. I actually don't think I would invest if a bunch of investors see it. As a first-check seed investor, if everyone sees it, then what journey are we going on?

    当我们形成确信时,其他投资人看不懂反而会让我们兴奋。如果一群投资人都看懂了,我甚至觉得自己不会投。作为最早支票的种子投资人,如果人人都看得见,那我们还要踏上什么旅程?

    A strong defense of pre-consensus investing
  7. Every investment needs a specific, testable reason for us to believe something the market does not yet believe. Contrarianism alone isn't conviction; if we can't explain what we see, why others are missing it, and what proves us wrong, we don't have a thesis.

    每一笔投资都必须有一个具体且可检验的理由,让我们相信某件市场尚未相信的事。仅仅逆向并不等于确信;如果我们说不清自己看见了什么、别人为何错过,以及什么证据能证明我们错了,那就不能算有投资论点。

    Defines disciplined contrarianism
  8. I went out and struck all these distribution deals with Hollywood, and it actually influenced the product. The product genius those founders had needed space, and I think I fucked it up. I think the company failed because I was too good at my job.

    我跑去和好莱坞签下了一堆分发协议,而这反过来影响了产品方向。那些创始人拥有的产品天赋本来需要空间,我却觉得自己把它搞砸了。我认为公司之所以失败,是因为我把自己的工作做得太“好”了。

    A candid lesson about scaling too early
  9. Those schools wanted to kick me out. They were like, don't think you can keep up with the other kids. And I have such an amazing mom that was like, no, they don't see it. Having that person in your court was everything.

    那些学校曾想把我开除,他们觉得我跟不上其他孩子。但我有一位非常了不起的母亲,她说:不,是他们没有看见你的潜力。有人这样坚定地站在你这一边,就是一切。

    A moving origin for his mission to see overlooked people
Full transcript

When you ask someone the vision, what's the vision? And then you ask them, so where do we start? What's zero to one? When the answer is linear, when you can connect those dots very clearly, and it's legible to you as an investor, as a smart investor, you're like, oh, I see how we're going to get there. You're most likely talking to an inventor. My smartest colleague laughed at me for joining a limousine service. What they didn't know or see or didn't have the opportunity to ask the question was like that vision that, strangely, if you know what TK is doing on Adams, he has an ambition that is still not fully satisfied, where the arc of the ambition is so big that it's coming through different entities to even achieve it. I'm Amrith Rao, general partner at Village Global. Today, I'm joined by Andre Charu, founding managing partner of Maple VC and an executive fellow at Harvard Business School.

Andre is a full-time venture capitalist focusing exclusively at the earliest stages of company formation. Before he became a venture capitalist, he was employee number 25 at Uber and an early employee at Hyrd as well as a number of other startups. On this podcast today, Andre shares his framework for classifying founders in three different categories.

builders, inventors, and operators. He uses this framework to identify strengths and gaps in early founding teams when there is little else to evaluate when he makes an investment. We also dig into Andre's advice for how founders can pitch VCs, what VCs get right oftentimes, as well as what they miss, and how to fill in the blanks.

All right, Andre, welcome to Village Globals podcast. Thank you for having me. Oh, it's a pleasure. So let's jump in. Tell us about your journey from Canada to here. So, gosh, where do you start? Born and raised in Toronto, suburb of Toronto, studied economics at the University of Toronto, wanted for whatever reason to be an investment banker. Don't hold it against me.

tried in Canada, but Canada rejected me and so I landed in the U.S. and started my career as an M&A banker in a bank called McCovey Securities, now Wells Fargo. And then Debt Capital Markets was like the second year. So your typical two-year analyst program brought me to the U.S. and like first job out of college kind of thing. But then when my peers went to the traditional routes, You know, private equity hedge funds, business school. None of them interested me. And that's when I decided, with my flatmate at the time in London, to start a tech company. And just to give you context, this is 2006. And fortunately, raised a bit of money for that from a fund here in the Valley. And I first stepped foot in the mission San Francisco.

2007, with some, call it, pre-seed funding at the time, and big ambition. And shortly thereafter, 2008 happened. And while we shipped a product, got customers, and it was such a wild ride, the team got to maybe five-ish.

The day of negotiating call it the seed term sheet was the day Lehman went bankrupt Like on the day and then one of the investors actually on the East Coast and we were selling a talent platform That interestingly related to this topic would discover talent From schools that big tech companies weren't recruiting from at the time so call it overlooked talent or talent that we thought was interesting and it's actually We got Facebook as a paying client to enter Waterloo actually Wow, that was like the first time they entered Waterloo obviously big tech I don't know if I want to take all that credit but but helping put it on the radar was sort of the the the the impetus and

Chamath Bala-Happitya became a contact at that time. Oh, that's right. That's right. Yeah. Yeah. And we reconnected sort of a couple of years ago now, but that was when I first met him. And yeah, on that day of negotiating that term sheet, the investor was like, how do you feel about selling recruiting software in the environment we're about to go into, let alone for students. I was like, as much as I had every answer in the book that this was going to work, the writing was on the wall. And so, pivot after pivot after pivot, the writing was on the wall. And so, that then, I fell in love with company building at the earliest stages. You have a vision.

attracted people to join you on that vision. I almost felt like I had no even, you know, qualification to go after it, but you raise some money, you just get little wins after little wins, and then it kind of gets stripped from you. I was like, okay, I'm gonna go when you first land here, right? The plethora of ambitious founders just hits you like a wave, right? And so part of it is like, ooh, am I as good as them? Because you just failed. But the other part is like, whoa.

I can go join one of them and help them on their journey to go build something big. And it needed to be really early for me to get satisfaction. Maybe that's because I was wanting to recreate the founder moment that I didn't get to necessarily have. Or it was like I just want to get as close as possible to be like I helped in a significant way, despite not necessarily being the founder.

And so all of my options, or I chose all of my options to just like hang out with early stage folks and let the beautiful serendipity that this place as you know sort of operates on do its thing. And so the short version of that is I joined four companies all at the seed stage.

from like 09 to like 2016. And two of them work out. And as you know, it was fortunate to be one of the first 25 at Uber, when it was just a limousine service, and the other being hired.com. And while hired, obviously not as big, clearly, those two wins put me in a position to found Maple to enter venture capital. And in many ways, while I might have been an operator, Or an early-stage employee. I felt like I was basically a venture capitalist at those companies and it felt like My spikes at those companies more aligned with the job of venture so it didn't feel like I was doing a new job. It felt like this is just a continuation of joining other founders on their journey. I happened to be an employee when I joined. Didn't stay really long, one to two years per company. And that's kind of what I'm manifesting through Maple. Speaking of continuous threads, it seems like not just

entrepreneurship, but a real obsession or passion with evaluating talent existed from a very early state of your career. You developed a framework of builders, inventors, and operators. Tell us a little bit about that framework. Who are those different archetypes and how do you spot the differences? So it was actually built somewhat with a founder in my portfolio and we would riff on the successes in the valley and I think Ben Horowitz had, there's a bunch of investors that would have frameworks over the years that I would argue took that mantle and sort of built it on there.

on their shoulders if you will, because I do think Ben has said the inventor, and maybe he calls it entrepreneur. I don't know if the operator is in there, and so I've added that piece. But it became a framework for how I could lean into what I was seeing And what I experienced firsthand, working at a company like Let's Take Uber, and like how do these things become so big and special? And everyone points back to the founder. But they can't articulate what was legible or illegible about that founder at the time to make it replicable because we're in the business, especially when we are at Maple, a first check firm, much of what you're underwriting is the founder. And so perhaps just the way my mind works and in reflecting on my experience, I started to sort of obsess and you're right.

I didn't actually make this connection to the startup that I built was in talent. I worked at a company Hire.com. It's in talent. And here I am with this framework. And Maple might be a new form factor. And maybe the last one, I hope it is, is a manifestation of this long arc of what I've been trying to achieve or make an imprint in the world.

I think it really started with analyzing the team at Uber. And then, as you know in the post, we tried to put a bunch of names against these three buckets. But to define it as you asked to start, inventors are the ones that our They're usually the technical mind behind something, and they are the ones that actually have the capability to build whatever they envision and build that future. A builder, and so prototyping it, not to put people in necessarily buckets per se, and there is a sort of a conclusion with the talent framework, as you know, that we can people aren't necessarily in one bucket. Call it like your PhD hard tech person, like generally in the inventor bucket. The builder bucket is the person that is best known for taking something from zero to one. And then the operator bucket is someone that can help you scale it, right? And so the inventor kind of dreams it maybe. The builder creates it.

and the operator scales it and you don't necessarily need all three it's from the beginning but we have found that there is no important company in the world that doesn't attract all three at some point in the journey and without the builder to start you can't get the others and I have found that when a company is built without the builder, while outcomes can still be spectacular. They're not enduring. There's an acquisition. It's awesome. A lot of people make money, but they don't change the world, you know, per se. And so, I mean, I'll stop there for you to take it from there. But yeah, that's where it came from, and that's how to define it. Super cool.

I think you alluded to this idea that you can be more than one archetype, presumably at different stages of your career or all at the same time. So good question. So I was a two in the context of Uber. I am a one or a builder in the context of Building Maple. And I think that our job as humans in general to get the best out of what you're talented around, like, should be this journey of figuring out what is the context where I am a one, where I am the builder in. That's profound. And it's maybe my version of founder market fit, but, but, and it, and it's completely okay. Like, like Cheryl Sandberg is a

two in the context of her role at Facebook. She's a one in the context of the lean-in movement that she built. She's totally a one for that context. And so I think it would be amazing if more founders knew what context they are best in or they can make that big impact in. And again, impact is relative.

In the venture capital context, I think there are a lot of founders who aren't ones, claiming to be ones. And the likelihood is they're a zero or a two. And they might build something interesting. But the likelihood that they make that massive impact that they want to make likely might not come in the context of them trying to be a builder for this thing that they're pitching us.

they would likely make more impact if they were a two following another true builder. They would actually probably make more impact in the world. And so this framework helps me sit across from a founder and try my best. We will get it wrong because, again, people aren't necessarily stuck in one bucket.

But in the context that they're pitching me, my job is to try to figure out, are they the builder for this particular context? Because everything will change if that is true. And again, we might not get it right, and we won't get it right every single time. But when you do, yes, I think you get to experience something like Uber, I think.

We were the first check in a company called Clay that we're so proud of, and we're witnessing it absolutely there, 1,000%. Tell us a little bit about meeting Karim. Right. Six years ago, seven years ago at this point. Nearly 10 years ago. Wow. Actually, 10 years ago. Okay. I met him in 2016, and through another. So, Maple started, while we've expanded beyond this, Maple started.

as a fund with a wedge that focused on backing Canadians building in America. And really when we said Canadians, we were underwriting the schools that are in Canada that I happened to go to, that we believed produced Ivy League quality talent. But in the context when you come to America, we're not viewed as having that elite education.

and were generally sort of overlooked when compared to the Ivy Leagues in America. And so I just found that it was interesting that a slew of hits were founded by these founders who went to all of eight schools that are generally sort of overlooked and miscategorized. And I felt like that was my arbitrage. Like, how do you miss Uber, Slack, Instacart, Notion, Fair, Databricks, Cloudflare, Roblox, Ethereum, Binance? I mean, OpenAI. It's ever graduated from my alma mater, University of Toronto. And most of those companies at the very beginning struggled.

at their earliest stages. And so the founders, Karim and Nikolai of Clay, came from McGill University, but they were in New York. And another Canadian expat, call it, introduced me. They had sold their first company to a company called Sail Through, and their manager was like, happened to be Canadian, and was like, you need to get your ass to New York because these guys are going to start something soon, and they're like special. So I did...

did just that. And it wasn't clear whether Karim or Nikolai was the builder or the inventor. There definitely was not an operator out of both of them. That's for sure. And that's OK. But again, as I mentioned, it's important to have a builder. You can be looking at a team typically with two inventors.

two PhDs or whatnot and like trying to suss out which is the person that can attract the other numbers because we as humans are attracted to other people like ourselves. It's natural. So very usually a bunch of PhDs are attracted to a bunch of PhDs and a bunch of management consultants are attracted to other management consultants or the typical team you'll see is the PhD meets the management consultant. An investor is like, perfect. You have the idea. You have the idea. You can execute it. You could build it. That's so legible. But it's literally missing the special sauce that makes something very enduring and very, very big, in my opinion. And one way to assess that

which I can share in the sense of clay, was when you ask someone the vision, what's the vision? And they paint that vision, they paint that picture. And then you ask them, so where do we start? What's zero to one? And when the answer is linear...

So when you can connect those dots very clearly, and it's legible to you as an investor, as a smart investor, you're like, oh, I see how we're going to get there. You're most likely talking to an inventor. And when your mind is stretched of how are we going to go from black car to when I asked Travis Kalanick, what's the vision of Uber? And he's like, we're building a logistics engine for a city.

we want to deliver people anything. But we're going to start with a black card that takes even point A to point B, and we're going to maniacally do that for however long it takes. What my colleagues who laughed at me for joining a limousine service, by the way, my smartest colleagues laughed at me for joining a limousine service, what they didn't know, or see, or didn't have the opportunity to ask the question, was that vision, that strangely, if you know what TK is doing on Adams, it's literally he's doing the same thing. He has an ambition that is still not fully satisfied. That is a builder, where the arc of the ambition is so big that it's coming through different entities to even achieve it. Right? And so when I asked the question to Clay, to the founders, you know, Karim painted this vision that was like the world

doesn't produce enough software engineers. We're going to need to create a way to give superpowers to the other half of the world that doesn't code. We feel like we have superpowers. We're going to have to give those superpowers. And the context in 2016 was like I was out of hire.com.

There was bootcamp after bootcamp after bootcamp. A few years earlier in Dresden, software's in the world. This is the best role ever. This is like software, engineers are number one job, number one thing you need to study, all of that. And here are the two guys saying, none of it will matter. We're going to have to give superpowers to non-developers.

And what the black terminal is to a developer, we believe a spreadsheet, is to a non-developer. And we're going to connect that to the internet, and we're going to give them superpowers. Does that again automate anything? And what was the technology at the time? Well, low code, no code was the way that we were going to do it. But if you can piece together about how that vision aligns with AI, pre-AI, you can probably make that connection now. But the arc of that ambition had to be so big, for, as we all know, the Clay story didn't take off, frankly, till the Chatchapiti moment, or till 2023, that the monetizable moment had to catch up to that vision. And they had to stay alive, and all of that.

non-obvious starting point to where that ambition was, was communicated by Karim when I think back. The ideas, like what we're gonna prototype, what we're gonna build was communicated by Nikolai. And he was generally building it all, for the most part. But he was the zero. He was the zero, yeah. So Nikolai was the idea inventor, rapid prototyping it all.

has more ideas you can count. And Karim was like, this is where it's going. Or this is where it could go. And so a visionary or the one is somebody who paints the vision. And the zero is the person who creates the sequence of steps to make it happen. That's right. That's right. That's right. But it's key that the builder is the one who's going to say, books are going to turn into everything store.

Colleges are gonna turn into like something that's not that you're gonna have to stretch your mind To think that this what this person is saying that I see today could turn like a black car could turn into a logistics engine Not obvious And and the more that it's not obvious. I know I'm talking to a builder Yeah, the more that I feel uncomfortable the more that I'm like I gotta go sit with that like Because what you're saying is kind of nuts, is like, oh, that's who I'm talking to. And when it becomes clear and it's very legible and it's linear, and then on the two part, not to bring them in, the operator, if a founder sitting in front of me, usually no offense against the operators out there. But I don't get inspired by the vision.

feels more like an opportunity that you're going after that seems textbook-ish. While that is great, we are capitalists at the end of the day. I think what I've learned on that side, having backed them and thought maybe they were a one, markets change. That killer of an executor that said, we're going after that white space, Here's everything, and you're like, oh my god, yes, I see that. And you have every qualification to achieve that. And then the market changes. And I've just been like, oh, and then I've seen them fold up. And I'm like, yeah, that didn't work. When you're investing at seed, you're investing over a 10-year horizon.

And there is likely no market in history that has stayed the same for 10 years. So you can't invest in something you can purely see. As a seed investor, you can't. Or you don't be a seed investor. Growth investors probably need to see three to five years. But we can't see 10 years. That's impossible. And so I can't invest on something I can see, which when the inventor is telling me that the future is linear, I'm like, The future is not non-linear. We know the future is never linear. When you're telling me, you can execute the hell out of the future, like, Mark is going to hit you in the face. I need someone who's going to pay me a vision that's capturing my imagination, tell me how we're not obviously going to get there, and we're going to go on a journey, and who the heck knows? What's amazing about this one is, he or she gives the lanes.

And the reason why the one is really important is, if you don't have zero to one, you don't have step two or three or four. And if you don't have the inventor going from negative zero to zero, or negative one to zero, you also don't have the thing at zero to sort of create and get there. I don't know. The Elon story is so intimately, but he didn't build the first versions of these things.

But he attached himself to the inventor and was like, oh, you don't even know where this goes. But thank you for building it. I will take over now. And in many ways, if you know the Uber story while they founded it, Ryan Graves kind of ran it for the first year, and it wasn't run by...

Travis for the first year. But it was like this moment where he was like, oh, this is what it could become. Put me in, Coach. Right? So a lot of times, builders, I don't even care if they came up with the idea. In fact, one signal that I use is when they tell me the founding story and they walk through the journey, I'm like, Oh, you didn't come up with the idea? That's a good thing. That is awesome. Because now I know you're a killer. You took this idea, you took this idea, and you see more than anyone else sees with it. And builders need to be the best allocators of talent in the company. That is why founder CEOs are probably the best. That's probably what they're really great at.

best resource allocators of talent. You go here, you go there, and inspire the two to go, and here's your lane. And what's great about the builder is they don't even have the qualification to have conflict with the two to be like, I can do it better than you. The two knows that they can't do it better than them. Literally, you couldn't run this company if you tried, which is oftentimes when people want to kick out the builder, because it gets to a point where, what do you do here? I literally run everything.

Like, what do you do? We already have the vision, you know? But we've seen what happens when you kick out a builder in the history books of venture capital. I love your enthusiasm for the builder. And at the same time, I think you've described online that most early stage VCs don't know...

how to rate builders and are, in fact, builders are illegible to capital at the early stage. So what makes builders illegible to the people who are supposed to back the builders? Their background. Meaning? Meaning like... Not an obvious background. Just like any one of the greats. You're like, Elon, did you ever work in it?

in a rocket's company. You know? Like, Ollo and our portfolio, Matt Lozac, you came out of a HR tech company. What right do you have to make nuclear reactors? I don't really care what you study in the school. Sure. But you've never even... what? Like, the guts, the gumption, the... Hutzpah. Hutzpah, you know?

to say that you're going to go build the future of nuclear when you've just read about it. Right. And so that is hard for VCs to say, what right do you have for our capital to like...

But history has shown just every single really important company in the world usually didn't necessarily spin out or come from a place that was perfectly legible to what they were building. So background is just one. So is right to win irrelevant or are there a separate set of diligence tools to assess right to win?

The right to win is important, but it shows up in different ways, right? And so back to the talent framework. If you look around the table and you're like, wow, you were able to convince, in the case of Matt Lozak at Aala, one of four people in the world, I think, or maybe in the United States, that was commissioned to build a reactor.

and got sign off from the government to do so, and you convinced him to be your co-founder to join you. That's one check to understand, oh, your ability, again, half of the battle of anything successful is gonna be people that you get on board to join you on that journey.

And so you can get early signs of that even from advisors that they're spending time with, that you could go and have calls with as we underwrite or do diligence on people around the table. And so one method and right to win is like, okay, who are the range of people around? And I try to look for a range everywhere from the most PhD person that would totally not want to spend time with you seems to be spending time with you to like the most investment banker like the complete other spectrum that they seem to be hanging out with you and you seem to inspire this massive spectrum and you can just get signal really early and and I do the same as the opposite which is if I find that there's a cluster that they're inspiring I start to get

sense that, oh, they're a zero or a two. Because ones have an ability to inspire a range of people. And zeros and twos have a tendency to inspire people in their buckets. And so that's one. Right to win, you're going to have to convince a lot of really smart people, wide-ranging people, to join you on this journey. So that's one. The other is, And again, I keep going back to Matt at Lozac, because it's such a big idea he's going after. But it's their slope of learning. And then their ability to communicate that to a generalist investor who believes I can get up to speed pretty quickly on any topic, but help me get there. Walk me through the history. Walk me through

how I should think about the history. Give me analogies. And that clear articulation, again, of this big ambition, here's where we are. Here's kind of how we're going to get there to some degree, but you're going to have to believe. You're going to have to believe a lot. But at least you can walk me through like, wow, you're speaking as if you've been in this industry for a while. I get a sense that you're sure you didn't work in this industry?

Your ability to get up to speed is pretty remarkable. People talk about founders' ability to learn really quickly. How do you underwrite that in a pitch? How do you underwrite that as an investor, just underwriting them? How do they tell the story to you? It's evidence of how they've learned. What are positive signals around storytelling?

that get you excited that this person really has, has intuited their vision and will bring it to realization. It's a good question on positive signals. Again, it's, it's probably down to just, I mean, one is, did I understand it? You know?

And I will test that understanding because I will use my network as a way to diligence the founder and throw in people who might be specialists. And how did they understand it, based on their understanding? And so you can kind of get a sense like, how deep can they go? How deep did the learning go? Can they break it down to a basic two-year-old learner? Because starting from scratch to like, to a rocket scientist or someone that's super deep in domain expertise in that area, and still come out with a positive signal that they actually know what they're talking about. They might not agree, and I don't actually look for the specialist in the domain expertise.

I actually look for them not to agree. That's like a really good sign to me, because if you're disrupting anything, yay, exactly, right? But when they come back saying that, wow, they know their shit, that's another positive signal. That's a couple. What are examples of bad advice that is commonly shared by VCs to founders on how to pitch a vision. You know my partner John Edgar wrote a post so I would I would go encourage folks to look at this post he would articulate it way better than I than I can and he has a really good he believes on a summary level because again I won't be able to go as deep as he can but most people in his opinion confuse

a vision with a dream. Okay. And he goes into... What's the difference between a dream and a dream? I don't know if I could fully articulate it as well as he can, but maybe we can pull it up on the blog post and read it verbatim. But one view of that is he's looking for founders that back to this ability to learn and to like help me connect the dots.

he is looking for someone that can articulate a market, articulate why it's happening, articulate the tailwinds, articulate what has happened that hasn't happened before, that makes this more possible than ever before, that then can help the reader connect to why, while this is a big idea, while this could be, it could be possible. There's all these obstacles along the way, and someone that can His words like underwrite that for you or walk you through that journey despite whatever their background is to my earlier point Is someone that has a vision versus I have this dream or idea But I can't legibly walk you through The piece the components that make that dream more possible

if you were to do a number of things, or if these things were to happen. And yes, there's all these points where you have to believe along the way, and that's your choice to do so. But if someone can't walk us through that, you're just pitching a pipe dream. But isn't that a zero's job? Or maybe I misunderstood, right? The builder's job is to paint that vision.

and say, here's this non-obvious point to do that. And to your point, this is where the inventor comes in to say, I'm going to go create it. I'm going to go actually prototype it and build that. But it is the builder's job to say, the next step is this. Can you go build it? The next step is this.

But this person is capable of doing it more than the builder at the end of the day. But the builder is the one with the steps, if you will, and the narrative. That will, again, require you to believe. I would argue, when you hear the steps from an inventor, you might not have to believe.

Again, because it's linear, because it's more linear. Because you're like, yeah, that's... Yeah, that's possible. That's possible. That's possible. That's possible. For when the builder tells you what's possible, it's like, let's stop there and pause. Tell me why. Tell me what circumstances allowed that to maybe happen. But then you're getting history. You're understanding their point of view that...

Usually is unique. There's an insight. There's usually something there that other people don't see as clearly as they do. And that's what makes them really special. And so I encourage people, folks, to read his blog post. I've never heard someone articulate what he's looking for when you articulate a vision than I have seen out there. So hats off to John Edgar.

Sorry, John, for not being able to articulate it as well as my partner. That's right. We'll let it be. Get in the club. And I think you already alluded to this. You're a one today at May Bowl. You were a two at Uber, probably Wachovia. Yeah, probably. And I knew this, Omrit. I knew this. The market started to give me feedback that I started to realize, oh, I'm the one for this. A couple things.

I'm the one to be a one maple. Yeah, I'm the one to do this maple thing. Okay, and one was like like Most people were confused of my initial thesis of back in Canadians in America That while while that was hard to take as someone fundraising and raising funds and people not understanding your thesis or thinking it's too nishi and Advisors I look up to love you Samil Shah, you know, but he was like too small, too nichey, like going to be rough with LPs. That actually fed, that gave me more confidence that I see something other people don't. And there's a much bigger vision that people might not see that Maple will become, it's not going to be just this Canadian fund that people think it might be. But I believe you got to own a niche and it was my Uber Black product. And so,

That was one. The second was, I started over the years. As you know, I built this bench of advisors who are from a host of really important companies that were early like me at Uber that I shared a bit of my carry with.

Which, fortunately, I'm proud to have two partners now. So Maple is not a solo fund. Solo GP fund, Jane Lee, who was early at Shopify, and John Edgar, who was early at DigitalOcean, have joined me as we go into fund four. But I started to see the range of people that were attracted to what I was building. And that gave me confidence. I was like, wow.

Like it's not just one archetype that was starting to pay attention or starting to want to work with me on this when they really got to hear my ambition and the vision for what I wanted to build. And so that gave me encouragement along the way that was like, oh, this might be the thing that I'm a builder for because of the range of talent, the thing I see that doesn't connect to the thing today, the steps that have become clear in my mind of how we're going to get there. So those are two things along the way that while there was ironically like pushback from the community, gave me actually strangely more confidence that like, no, you're actually on the right path.

It's not legible to the market yet. That's okay. Keep going. It will be. That's beautiful. And today in Fund 4, you're no longer focused on Canadian fairings. Correct. Where is Maple today? And where do you predict Maple will be in 10 years? Thanks for asking. The vision at the time was these Canadians, like the lustrous list I rattled off, we're going to get me into some important companies and then those companies across a wide range of industries, because I'm a generalist and I wanted to prove that it could be across a wide range and be in one of the most important companies in those industries. And then those companies will earn me the right to partner with a broader set, a broader set, a broader set, a broader set. And so proud to be in one of the most, I think, one of the top go-to-market AI tools out there. And as you would probably imagine,

the set of founders we get to see and partner with, I wouldn't have been able to be in a position to do so before pre-Clay. We are in a company called Stadium Live that launched a collectibles product called Stadium Vault that has gone from zero to over 100 million of GMV. It's insane in less than six months. And it might be one of the most important companies in the collectible space.

That's so pure consumer, but a Canadian got me into that opportunity, and I could only imagine that's going to open up another broad range of opportunities. Jane, coming from Shopify really early and building a venture studio focused on consumer founders, can help us even more credibly underwrite. Let's call it the application layer, which we're really excited about, making sure we can see opportunities before others like see as and not necessarily first but just be able to underwrite and see special like something special that might not be as clear to others with her background and then We're having a breakout at the moment in Fund 3, which you guys are LPs in, and I'm grateful for your partnership in a company called inference.ai. When I invested, it wasn't called inference.ai, but it was a founder who was obsessed and had a belief in the future of what inference was going to mean in the AI tech stack.

This has gone from $0 to $40 million at run rate in 11 weeks. I haven't told you that yet as an LP, but we're about to raise a $20 million Series A. It's crazy to think that we might be in one of the most important companies in the infrastack all of a sudden. But again, in all these three scenarios, it took the niche that we focused on that I believed deeply that other people didn't see that we're going to get me into a wide range of really important companies across a wide range of industries, and then those companies will start to earn us.

the right to partner with a broader set and a broader set. So it's crazy to think that now John, who has a capex-heavy developer-oriented, having built cloud storage with DigitalOcean from zero to IPO, can credibly help that founder and also credibly underwrite that space more than I can, having written the first check grade. But he can help underwrite that and more to come. Jane can help on the application layer on the consumer side. And I'll sit as the market a place guy, let's call it, or just a generalist, keep doing what I'm doing. But Maple truly can see a much broader range of stuff than we could have ever done and seen before. It all came from this one insight that I had that other people did not believe or see. And it was painful for 10 years because it doesn't attract LP. It's painful. But I believed in it deeply.

And now we're reaping the rewards. Yeah, it's really exciting. Amazing. So what does Maple 20 look like? We are a top first check, I call it Precedure Seed Fund. That is a generalist fund that we want to be known where we see what other people don't see and we help make that legible to the market. And I think that will remain the case for the test of time in venture capital. And it's not just the founder. I would argue like John Edgar is more markets first-driven investor. Jane is founder, brand, has a consumer lens. And I generally look for that insight. People might think I lean to the founder thing because of my talent framework. And while that is true, I've never actually written a check. You know this when we wrap on our updates. I've never written a check just because the founder's awesome. I've never done that. I needed to believe in Clay's ambition and the insight that he saw in the world. Yes, while I thought they were great, I needed to have that thing that they saw that other people didn't. It's the same for Stadium Live and his ambition around.

creating a participatory experience for Gen Z users as they relate to culture. And then for inference.ai, he painted this future that cloud storage is going to look very different in the age that we're entering. And it's going to be disrupted. And this will be the first time you could ever potentially imagine having a fourth or a fifth or a sixth winner. And I needed those insights. Like it wasn't just a blanket because you're a builder.

Let's go. And so I think that's the mission of Maple is to find those founders who have something they see that the world doesn't see and go on a journey to prove it. And that's what I'm doing with Maple. It's literally what I'm doing with Maple. It's really beautiful because you and I have had a close collaboration over the last few years. And I've gotten to see that up front.

In real time, you are one of those rare VCs who, when he has conviction, he really doesn't care what the market says about his founders. Totally. You know that for a fact. When you get feedback, obviously, you need success that drives the confidence, right? And this is worth a plug.

While I wrote the first check in Clay, and that's a tiny check out of a million-dollar fund, which is a 7x, by the way, and a 2x DPI, it put us in a position to write a $15 million check that's worth $160 million today, when others didn't see what we saw because of the history we had the six years prior, and seeing one of the things they said early play out.

And you're right. We are high conviction investors. And as you know, we're doing the same thing with Stadium Live right now. And we might do the same thing with Inference. There's only going to be one or two per fund. But you're right. You're absolutely right. When we have conviction, We love it when other investors don't see it. That feels me. It literally feels me. I actually don't think I would invest. If a bunch of investors see it, I'm not interested, to be honest.

Because as a first-check seed investor, if everyone sees it, then what are we going? What journey are we going on? What's the journey? What is the point? What's the point, dude? It's a 10-year journey. You've got to pitch me something that people don't see. And the way I'm going to know that, is I'm going to call my friends like Amrit. I'm going to call my friends like, you know, like, I'll call my mentors. Alfred Lin, Sequoy, like, I need a bunch of people.

to push back, right? to say, like, don't see it. And literally, that's what I'm looking for to write that check and then go on a journey to prove it wrong. And we might not prove it wrong. And that's OK. But I need that. I need that piece. That's beautiful. And obviously, I was joking. You have so many friends in this business. It's one of the things that I admire about you. I appreciate that. What's an example? So you're calling Alfred at Sequoia. And you're looking for him to basically convince you to not do the deal.

that you end up doing? Is that what I'm hearing? Well, I want to hear other smart investors who have a lot more resources to be able to see things that I might not be able to see in a tiny fund with strapped for resources. And so, yeah, you want to see what your peers that you respect see. And it's also a stress test of what the founder has said to you that they believe that other people don't believe.

And the only way to test that is let's go talk to 10. I always say this in a pitch. I'm going to go call 10 of the smartest people that I can get to in and around this space or that I think has seen a bunch. And I want nine of them to disagree with what you're about to tell me.

If they don't, then I'm not interested. They're just not. I think I have this crazy chip on my shoulder and it might have been through all of my experiences that when something was ridiculed or people didn't see it and then it turned out to be the opposite, I was like, oh. And especially when it's against my own.

belief system. So as simple as when I went to my friends, my smartest friends, I got this job offer at Uber, like Uber cab, and they were ridiculing me. I'm like, I love it. Why do you think it's such a douchey product? Right? But am I dumb? And so it's a check, and then obviously I went, and then Funny enough, those engineers now work there. And I'm like, oh, you just took some time to get there. You took like six years to figure it out, right? I was there early. And then just every single time I see that, where, oh, I brought that, and people poked holes. And it just comes down to, it wasn't stupid. They didn't see it yet. It wasn't legible yet. And that's OK. And so I think that

is what this entire job of seed investing really is. And it's motivating to be able to someone to put a vision out in the world and know that the likelihood is really low. But man, they see something that other people don't, and just get on that journey with them to help in any way, obviously, where VCs were passive in the passenger seat. But if you can help, Then I'm going, that just makes it so worthwhile. On the Alfred thing, he pointed out on the talent framework, which I thought was no one else pointed out was, Andre, you listed all the greats. And what's fascinating to me were the hybrids. I was like, oh, good eye, Alfred. He's just like, Mark Zuckerberg's your hybrid, Jeff, from Amazon's your hybrid. And yeah, I don't know, again.

I was an intimate in those stories, so I'm not sure maybe there was a zero around. But oftentimes in Alfred's point of view, maybe finding the founders who truly waffle between a builder and an operator and a inventor are actually the really great ones versus the ones that are just clear and then find the other people to fill the buckets. And I thought that was...

It was interesting to hear from him, and that was the first thing he saw and said, and I was like, wow, thank you for that feedback. I wrote the thing, and I didn't even think about it that way, that maybe I should be looking for hybrids. I was like, wow, thank you, Alfred. For chameleons. For chameleons, yeah. That's amazing. Yeah, yeah, yeah. What do you think is...

I can't help but project some of my experience. I think you and I both like finding the people who are illegible and making them legible to the market. Pre-consensus, if you will. What do you think, you described like the journey for the last 10 years at Maple VC as one that was really hard, despite 7x fund one, et cetera, et cetera.

What do you think is the most illegible part of Maple that we should get into here? Good question. My partners might not love this part, but I have brought on two people that I love dearly and so excited. In many ways, they've been advisors to me for seven years, so we've been building, but now full-time together as two full-time partners.

I think when you look at us three, I could have chosen much more legible partners. And when you're going into a fundraise at a much larger fund that have people on the other side that truly want legible investors, and you're like, This guy's doing it again. He's literally bringing to illegible people to the fold and trying to convince us that they are great, because they didn't do venture. They've done it in their own light, where Jane ran a venture studio out of Shopify that incubated consumer-oriented founders that that she picked, and then they paid her to go and launch and build their product. And so I think she actually played the job of venture, but without the dollars. And then John, yes, he's legible from both of them, like, wow, both early at...

double-digit billion-dollar publicly traded companies. Insane. So, the operating bucket, oh my God, totally checked the bucket. You're letting them write checks? How are you able to do that? John ran an accelerator that also picked founders where he didn't have cash. They paid him to have advice from him. So, both of them, I saw this ability where you chose these founders. They chose to pay you.

to do the job of what we do. We usually give them money, and that's why they spend time with us, not the other way around. That's what I saw. I'm now going to go on a journey to prove it to the world that I think they are amazing venture capitalists. I'm pumped about that journey and excited for everyone and every rebuttal that's going to come my way that's going to be, I don't know. I don't see it, Andre.

Welcome to the next stage of the journey for Maple. I'm pumped about it. I literally think they are better investors than I can ever be. The world is going to wait to see that. I feel grateful that I created this thing that was right for them. We all feel like the market doesn't recognize us.

performance will speak volumes. And thankfully, it's put us in a position to have a shot, thankfully, for what I did in the first 10 years. But this next 10 years, yeah, they're going to take it to the next level. I'm pumped about that. So that's it. Yeah. Chips on shoulders. Chips on shoulders, man. Dude, it's like without it, I don't know what I would do. It's a way of life for you. It's a way of life.

Now, I've got to ask, because you're a very soulful person, clearly extremely thoughtful. You've chosen two partners that are illegible to LP Capital. Tell us about the culture of your firm.

The last time you were in this office you had a box of candles It's a really good question. I mean we this is this is a very Timely topic that we are spending a lot of time codifying And I'll go back to what we've landed on recently, which is what we all stand for, but from different vantage points, which is, what do we see that they don't see? And let's go help them prove it to the world. And, you know, not to be religious per se, but I did grow up in the church as a Christian. And I wrote this blog post when I announced them to the world that said in the title, which I credit Jane for encouraging me to write it the way we did, was that this business has always been about faith for me. And the definition, biblical definition of faith is having hope in something that is not seen. I think that we come about that in three different ways.

But the commonality was, you know, John likes to come about it from the market perspective and he is able to underwrite founders from their view of a market that other people might not be seeing. And his job and his accelerator was like helping people articulate that when you go for your seed round. And here's all the things you need to do to get there. And like Jane has an intuition on people that I literally believe is top 1% in the world that can know people in a way that they might not even know themselves.

And obviously, a lot of this is underwriting people. And in a consumer context, I think that is actually really important, because you're probably underwriting mostly at the early stage, pre-traction, like the DNA of a human that's going to imprint themselves on some consumer, digital consumer product. And then as you heard about it from me, like I'm looking for that insight that people don't see. And so there is a And maybe it's chips on shoulders too, but that is the ethos of what the culture is going to be like. And it's going to come not just from, again, the founder perspective, but it's like, can I pull it up really quickly? Because this is awesome. It's very timely that we've been working on this. And last week is when we

Settled on it and and we're gonna codify it very shortly But but we haven't yet so here it is so Yeah, what we see we see what others miss then help founders prove it We look for three things before they become obvious the person capable of building the company the change in the world making it inevitable and the specific reason the market is misreading both so one we see the person great founders do not share like a resume, sort of personality or path. We look for judgment, resilience, learning velocity, self-awareness, the ability to track exceptional people before conventional proof exists. Adversity is not a credential. What matters is how someone responds to the obvious path that fails. That's one. Two, see the inevitability. The best opportunities are not obvious before they become obvious. We are drawn to hard businesses where the difficulty is the work itself.

not merely competing inside whatever category venture is chasing. We ask, what is becoming inevitable? What is already true but not yet obvious? Why is this founder early rather than just wrong? And then last, we see the delta. So every investment needs a specific.

Testable reason for us to believe something the market does not yet believe The Delta may be in the founder it may be in the market and maybe in the product or maybe the interaction of all the all of the three but Contrarian Contrarianism alone isn't conviction we if we can't explain what we see Why others are missing it and what proves us wrong? We don't have a thesis Wow. Yeah, it was like When we summarized that, I was like, let's go. Dude, this is awesome. You guys are awesome. You're taking Maple to the next level. This is great. That's beautiful. It's awesome. That's beautiful. So thank you for letting me read that. Yeah. Of course. Thank you for sharing that. Yeah. Do you have a ritual that you have across the three of us in terms of communication? Because each of you have such different backgrounds and

Yeah, no. I think we've been talking about how we are going to operate as a team in terms of our weekly scheduling and all that, and the thing that I have been pretty adamant on, and I guess I get this from, you know, I look up to Bill Gurley, I met them, met him during the Uber days, and he also happened to put a term sheet for the Series A at Hyrd. We didn't take it, but It's nice to know that he wanted to invest. And so everyone kind of does their own work. And we come together and have sort of unscripted meetings that don't necessarily, I think they do this Mondays, where it's just like a seven-hour block. And they just bring whatever. There's no crazy. That's what you do. So we don't have a seven-hour block. But we totally don't come to meetings with an agenda. I believe we are in the business of

It's a bit random. There's a lot of edgy, edge case stuff. And so when they came on board, I was like, while... John Edgar believes in systems. He's a systems thinker, very much a systems thinker. How he organizes his day, how he even communicates with us. He's built Maple OS. I think I'm talking to his agent now on Slack, not necessarily John, all the time. It's pretty cool what he's doing. But when we come on person and we hang, it's open-ended. And I think that's how it should be.

Also look up to like founders fund and how it seems to be quite random and and when someone has conviction in something like you're gonna hear about it or the whole conversation is gonna be about that about that thing and so I think as a first check firm We're gonna have to be as malleable and flexible and and less rigid to to mirror the job. Like, how do you notice things that aren't rigid and aren't going to be packaged well and are going to be random and are going to come from wherever? Like, I think the culture needs to mirror that as much as possible, while still professionalizing and institutionalizing a fund that started with one person to now three.

There's obviously areas where we're going to institutionalize the firm and the fund. But, yeah, right now, that's a lot of open-ended conversations that zigzag wherever it goes and sometimes not even time-bounded. And a lot of beautiful stuff like that came out of that, came out of those spaces. Our Jane and John...

like I guess zero and two respectively. Oh, we did the soap. It's funny because I guess I'm building the firm and I want to have the range of people at the table. It came out that I waffle between one and zero. Jane waffles between one and zero. And John was off.

I think squarely in the zero No, we don't have a two yet. I'm courting someone who I believe could be our two Okay, and I do think it's important sometimes when the two comes in right, you know the clay story Varun is the two and he didn't join till four years into the five four or five years five years into the founding of clay Yeah, and his obviously helped take it to the yeah, and you look at Eric Schmidt joining joining Google or Dara while Travis is not a doober, but like you get the But there is a point in time when a two can come in and take this thing to the next level. I don't know if we're there yet. Maybe that's when we raise our $500 million fund or whatever it ends up becoming. But we're raising $75 for fund four. And the two will eventually come. But it's nice that I can lean on.

ones and zeros where I was all in my head, or leaning on them as advisors. But you can only optimize so much time when they are in that role or in that capacity. That's been beautiful. And I've just seen where they've taken stuff, John building a bunch of stuff that I could have never built. Really leveling up our systems and how we think about the...

The internal job of venture capital and what we can use with AI and whatnot And and yeah Jane even with the vision of what it could become and what we represent and this culture stuff like Articulating at all wasn't my strength And so it is it is They are the right people for this stage. Yeah, it's great. It sounds like you probably advocate at some point in a company's journey, you need it to. You're about to be in that journey at that stage, it sounds like, which is exciting. What advice do you have for founders who are thinking about bringing on a two when they themselves are zeros or ones? How do you frame the role to unlock the benefits

of a two onto an organization that's hit product market fit. And without tampering with the magic of a zero-on-one founder visionary, Ness. Yeah. Great question. And I think it's looking at some of those examples. And I will look at some of the ones that I happen to witness and see early days.

The twos that wanted to join Travis early at my time at Uber didn't work out. And, you know, maybe it was we weren't at the right point. And maybe it was also fit with Travis at that time. But it's not like he didn't try. There was a lot of effort to get COOs in the seat. And so I think I think the time will reveal itself to founders. If there's not someone there already, because oftentimes if they are there already, you will find yourself potentially moving or chasing stuff that might be too early for the time that it's necessary for that type of archetype. Like for example, I was at a company called Cinemagram.

Which was five times which I know right? I know but but go go Google Cinemagram versus snapchat We were number one in the app snore and obviously no one knows about us now, but series a led by men low and And we had more downloads than Instagram had in a shorter period of time and we kind of invented the three-second video and you thought it was I Bet on the right category wrong wrong horse, but obviously snapchat is the winner And one lesson I learned from that, I don't know if the founder would say this, but I was hired as employee one. And I'm a two in that context. And I went out and struck all these like distribution deals with Hollywood at the time, because they organically picked it up. And it actually influenced the product.

At some point, I think I'm a good salesperson, I guess. And I think the reason we lost, despite a terrible name for a company, we influenced the direction of the product too early. And while I do believe distribution usually wins over the best product, usually, I think, especially for consumer, the product genius, which I believe those founders had and have, needed to be harnessed, needed to be cultivated, needed to be iterated on, needed space, needed, and I think I fucked it up. I think I literally went in there and like changed the direction of the company and literally I think the company failed because it was too good at your job. Too good, too good, too good. And so, I'm mindful even now when I refer to...

which I can often do that. I helped hire Uber's current COO and president. I hired him, Andrew McDonald. I'm the one who brought him into Uber. 14 years later, he's the president of the COO. And in many ways, At Uber, they hired enough mini-twos to get the job done of a two that the two needed to do, right? Like the operator needed to do. Of course. Of course. Of course. Of course. Of course. Of course. Of course. They hired a lot of twos. They hired a lot of twos. And I want to say I hired one of the very OG first twos. And everyone who came after basically looked the same. But everyone post early 50. Sub 50 did not have the consulting.

investment banking background, they all came from a very wide range. We were testing, but Mac, who was consulting in business school or whatever, started to have the stamp, and it worked. That's off more to Travis, being able to...

Witness that this guy was gonna go really really far And and he said that to me in the middle of the interview process like I don't know how you found this guy He's gonna go really really far. He now lived him, which is wild Which which is and if Dar would leave I would argue Andrew would likely be Mac would likely be CEO of Uber But like when you bring on that person is actually was actually really really important it could change the trajectory of a company in my case to the Cinegram story I think it changed it for the worst But in the Uber case, I think it changed it for the better. And so it's not going to be a perfect formula as to when to bring them in. And you sure a product market fit should be there. But for product-oriented things, it needs to have been codified enough. Marinated. Marinated enough that someone coming in won't be able to box with this too much.

They're going to have to work within the sandbox. I created the sandbox. I codified the things we care about in clay. It needs to be flexible and powerful. You're not going to mess with that. Here's your box. Go. Do whatever you want in this box. If you don't have the box yet and you're still making the box, twos can come in and be like, they're dominant, dude. They're coming in like, you don't know what you're talking about. We need to do this. We need to do that. And these builders are quite I mean they have their own personalities, but like oftentimes they can be swayed because they want their thing to be in the world and you come in to tell me you're gonna bring it to the world Let's do what you let's do what you say, you know, and that's tricky. So so it is not a perfect science when to bring them in but

When you study history and the ones who started to bring the Eric Schmitz in, it's amazing. We're going to put Varun in that context, or the Dara's in for Uber, and there's probably a bunch of others that I don't know that weren't necessarily in the founding team. There's likely a pattern to emerge, is my guess, as to when they brought them in and when they were most valuable to say. In my little blog post right in the...

Zero to five like they need to come in at the two. Yeah. Yeah, you can't bring it's tough to bring them in when you're still at the zero to one One to two phase like yeah, you needed to have some inkling of like there's something here now Take it when it's ready to take me two to three three to four four to five I didn't even know how to scale this thing. Yeah, like go. That's your whole domain Go and I think Cheryl Sambret would arguably be that version whenever she came in that's another one Yeah, I think probably four years into Facebook I think right and he and mark filled it with other people because you're gonna have to fill it Maybe that was Sean Parker. Maybe that was Chris cock like and maybe it was a bunch of folks But that that that powerful COO like type oftentimes might come

Later, Cloudflare was in the founding team. Michelle Zatlin is the COO and president of Cloudflare. So, it's interesting. That's a good point. Also, HBS. HBS team, though. HBS team. But the other two were so engineering heavy that I think she's just like, I don't have a business if I don't let them do their thing to go after her. So, I'll just kind of take it back, see it.

talks about that a little, how they really led the early stuff. And she just filled in. But now it's her show, in a way. It's incredible. One last question. In this conversation, it's just so transparent just how important it is to see people, see founders, illegible founders, and see their value and their future legibility. I can't help but go back to the beginning of this conversation and how you couldn't get a job in Canadian investment banking. Sure. How dare they? Sure. What was an early time in your career or your life where you felt the most seen at a time when you might have felt the least appreciated? And how does that influence

the way that you meet folks today. It's deep, dude. Wow. Oh, man. Thank you for asking the question. Two things come to mind, and maybe one personal, maybe, yeah, and one professional. And it might be a little touchy feely, but.

before the banking jobs or whatever, I happened to go to some private schools and those schools wanted to kick me out. For what? They were like, don't think you can keep up with the other kids. Wow. And I have such an amazing mom that was like, no, they don't see it.

and having that person behind you in this case personal was like everything because I thrived at the school from three years old through to high school through to college at that private school and grateful for it it shaped me in all sorts of ways but it was like yeah you can keep up like we'll figure out what's necessary but like having that person in your in your court was like everything. I look back like every like everything. And so it's mom on the personal side who's who like saw me and I know that's like maybe cliche because like whose mother doesn't see them but I still think it's it's special and and wouldn't be here without her and so and then on the professional side I think

There's been a few people, but it's the time when, right when like, it's not the failure, it's what do you do after and the people that see what you're doing after. So to the investment banking time, it was like, oh, you just got rejected by these five banks. So what are you doing? Oh, you're getting on a bus to go to Wall Street.

And like one year before you graduate, you're going to insert yourself in an interview process, lie basically and convince them so that you can practice. Like, I bet on you. Like, oh, that's your response to it. And so it was, you know, in that case, I was cold-calling at a bank called Bhimo Nesbitt Burns and it was like those people who were like, I'll make a bunch of interest for you. It was like, oh, you're in your village. Yeah, you're gonna, yes, yes. Oh, you're gonna help me get there? Like wow. And so like got a bunch of interviews, scored really high and I remember they were like so.

So we're going to extend an offer, and you can start in September. I was like, actually, I have one more year of school. Like, how did you even get in this process? You're not even graduating. I'm like, so you remember me when I come back next year. And they were like, you're insane. This is crazy. And so I was like, thanks to the people who opened up those doors. And I imagine that was really helpful to even whoever they were in the relationship they had to even open the door.

And even maybe lastly, as you know, I'm an executive fellow at HBS. I didn't go to Harvard. It's like, while that I'm there as a somewhat quasi-assistant professor, it's pretty amazing. But it's tied back to this professor who taught me economics of entrepreneurship at the University of Toronto 24 years ago. And while I was now going into an investment banking job, told me, Only do that for like as short as possible I think you can do and make an imprint in the world in a much different way and like you're like how do you see that and and and this long arc of 24 years where he then calls me and Says guess I'm teaching now at HBS and disrupting entrepreneurship there I get four people to choose to help augment the course to the students there's 200 of them that compete to

to want to take my course out of the 900. And it's Michelle Zatlin, Kevin O'Leary, the guy who built KKR Europe, and I want you. Like these guys have Wikipedia pages and they're billionaires Wow, this is wild, but you're like And so and so I don't know if I ranked the highest in his class in fact I think he would say I didn't but he said that I think he counted on three people he said stayed in touch with me over a 20 year arc and and That puts you in a very like like small group of people and the ability to do that where I actually give a shit about you is kind of crazy having he sold multi-billion dollar cut like the it's just nuts how I feel about you and and Yeah, hopefully this is helpful to maple and all the deal flow you'll get from it and and I yeah, I want to say that like he's probably someone that

has seen me in a light that other people do not. And frankly, might not be able to because he has a 24-year arc. And so back to people who see me that other people might not be able to quickly assess has made the difference. And I'm grateful for them. And that's what I want to do.

to the world, and that's what I want Maple to represent in the world. Beautiful. Thank you so much, Andre. Thanks for having me. This is great. Hey, this is Ben Keznoka, co-founder of Village Global. Thanks so much for tuning in to the Village Global podcast where we go deep on all of the biggest topics in tech. If you enjoyed this conversation, please subscribe to our YouTube channel. You can check us out on Spotify, Apple, wherever you get your podcasts. We'd love to see you for the next one.

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